In a strange way, this is a monumental breakthrough in Jewish-Christian Relations:

WelchsandManischewitz

Plus this from the official press release:

Two long-time consumer trusted brands, Manischewitz and Welch’s together bring nearly 275 years of Kosher experience and Grape Juice expertise.

“Manischewitz and Welch’s are clearly focused on product quality and the Welch’s Manischewitz Grape Juice launch reinforces our ability to bring to market a delicious and wholesome drink.” says David Sugarman President and CEO of The Manischewitz Company. “With Welch’s expertise in Grape Juice combined with Manischewitz leadership in Kosher, we are thrilled to offer consumers a quality product from two well respected brands.”

“This product gives us the chance to bring a nutritious alternative to consumers who have only had one option for Grape Juice that’s Kosher for Passover,” says Ike Kim, Senior Brand Manager for Welch’s. “We’re excited to bring consumers our expertise in delivering a unique and delicious Concord Grape taste.”

In vino veritas.

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