Michael Hillel for KNI on Haftarah for Acharei Mot.

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In a strange way, this is a monumental breakthrough in Jewish-Christian Relations:

WelchsandManischewitz

Plus this from the official press release:

Two long-time consumer trusted brands, Manischewitz and Welch’s together bring nearly 275 years of Kosher experience and Grape Juice expertise.

“Manischewitz and Welch’s are clearly focused on product quality and the Welch’s Manischewitz Grape Juice launch reinforces our ability to bring to market a delicious and wholesome drink.” says David Sugarman President and CEO of The Manischewitz Company. “With Welch’s expertise in Grape Juice combined with Manischewitz leadership in Kosher, we are thrilled to offer consumers a quality product from two well respected brands.”

“This product gives us the chance to bring a nutritious alternative to consumers who have only had one option for Grape Juice that’s Kosher for Passover,” says Ike Kim, Senior Brand Manager for Welch’s. “We’re excited to bring consumers our expertise in delivering a unique and delicious Concord Grape taste.”

In vino veritas.

Susan Goldberg: Want Judaism to Survive? Keep It Simple

As I scurry around my house preparing for Passover, the cynic in me recalls the old joke: “They tried to kill us. We won. Let’s eat.” Judaism is a very “Us” versus “Them” religion, often more within the community than outside. If you’re religious, the secular are the threat. If you’re secular, the religious are the problem. (Unless, of course, you’re secular with money, in which case you fund a new Yeshiva to assuage your guilt.) If you’re liberal, the Republican Jews are a problem. If you’re conservative, liberals are “bad Jews” And if you’re a socialist, anyone who is against BDS is part of a conspiracy to silence your anti-Occupation voice. Which leads me to wonder who exactly the “they” is in our infamous holiday joke? Are we really talking about Pharaohs and Hamans? Or are we the real threat to our own survival?

Something we never have to worry about, what with not being real Jews and all.